Is Your Practice
Visible to AI
Search?
Patients are now asking Claude, ChatGPT, Perplexity, and Google for health and practitioner recommendations. Is your practice showing up?
Learn how Answer Engine Optimization (AEO) is replacing traditional SEO.
What you'll learn:
How AI search engines (Claude, ChatGPT, Perplexity) actually find and recommend practitioners.
The exact steps to optimize your website for Answer Engine Optimization (AEO).
Why traditional SEO is no longer enough to capture high-intent wellness clients.
BONUS: Receive our exclusive AEO Framework Handout to implement immediately.
Why we're hosting this training
The search landscape has fundamentally changed. We're showing you how to adapt and get recommended by Al before your competitors do.
Beyond Traditional SEO
Traditional search is shifting. Learn why optimizing for Al conversational engines is the new frontier for practice growth.
High-Intent Patients
When patients ask
Al for a
wellness practitioner, they are ready to book.
Learn how to become the recommended answer.
The AEO Framework
Get our exact blueprint for structuring your site's data so Al engines can easily read, understand, and recommend your practice.
You'll recognize yourself here if any of these sounds familiar.
You have a website you invested in, and you have no idea whether Al engines read it.
You've done the SEO work, ranked for your terms, and watched inquiries flatten anyway.
A patient told you they found you through ChatGPT and you had no idea how.
You're planning a website rebuild and want to build it right the first time instead of retrofitting later.
You want to move before your competitors do, while the field is still open.
This is a working session, not an overview.
You'll leave with the AEO Framework Handout and a list of fixes to make on your own site.
Who this is for
This masterclass is designed specifically for established wellness practices.
Functional Medicine Founders
Practitioners who want their clinical expertise recommended directly by Al search engines.
Growth-Focused Practices
Teams noticing a shift in traditional SEO traffic and looking to capture high-intent patients.
Wellness Entrepreneurs
Business owners ready to structure their digital presence so Al engines can read and recommend it.
Marketing & Operations Leads
Internal team members tasked with maintaining the practice's visibility and patient acquisition strategy.
Frequently Asked Questions
Will this masterclass be recorded?
Yes, the masterclass will be recorded and sent to everyone who registers. However, the live website teardowns are only available to those who attend live.
Do I need to be technical to attend?
Not at all. We break down Answer Engine Optimization (AEO) in plain language. You will understand the strategy and the exact steps to take, whether you implement them yourself or hand the plan to your web team.
What exactly is AEO?
Answer Engine Optimization (AEO) is the process of structuring your website's information so AI search engines (like ChatGPT, Perplexity, and Google SGE) can easily read, understand, and recommend your practice when patients ask them questions.
Will this work for my specific practice type?
Yes. If you have a wellness practice, functional medicine clinic, or health coaching business, the principles of AEO apply. Any practice that relies on search visibility to acquire patients needs to adapt to AI search.
Meet the Speaker
About Stacey
Getting recommended by AI is a structure problem before it's a marketing problem. AI engines read clean, organized data and skip the practices without it. Structure is the work Stacey Butler has done her entire career.
She learned systems in Fortune 500 oil and gas over 18 years, then spent the next five translating that discipline into wellness. She founded Stacey Butler Co. as a strategic operations practice for practitioners who have hit the ceiling of what they hold together personally.
Today her team builds the backend systems behind functional medicine practices, from Practice Better and GoHighLevel to the data structure AI engines read when they decide who to recommend. She is certified as a health coach, a life coach, and in NLP, and she holds an AI consultant certification. She spends her days inside the systems these engines read, which is why she is the one walking you through where AI search is headed and what to structure now.
Her method is the same one she brings to client work. Assess. Align. Accelerate.™ Three principles held together, not three steps in a line. Diagnose what is actually happening, align the systems with where the practice is going, then build.
She lives in Houston with her husband Brandon and their dog Pepper, and she serves practitioners across the country.
© 2026 Stacey Butler Co. All rights reserved.